
Wilder "Blue" Rothberg
Co-Founder
About BlueSteel
BlueSteel is a Boulder-native AI enablement and implementation company focused on preserving and strengthening the true value within a business: its people. We believe AI should not replace the judgment, experience, and context that already exist inside your company. It should make those strengths easier to use, easier to scale, and easier to apply across the work that matters most.
In today's fast-moving AI landscape, many professionals are beginning to lose their footing. New tools appear every week, enterprise platforms promise transformation, and businesses are often pushed toward expensive systems before anyone has taken the time to understand how their team actually works.
That is why we built BlueSteel.
BlueSteel is designed to be a practical enablement partner for companies that want to use AI without losing control of their workflows, their people, or their capital. Instead of selling a one-size-fits-all enterprise system that takes time and money away from what matters, we meet your team where they are. We help them build real AI capability through hands-on support, training, workflow design, and custom tools that remove the most tedious parts of the workday.
Our approach is workflow-first. We look at how your business already operates, identify where AI can create immediate leverage, and build the right blend of individual capability, automation, and custom software around that reality.
BlueSteel is a small team by design. Every project gets direct access to the founders and the developers building it. There is no account manager relaying messages, no ticket queue, and no multi-week turnaround for a simple change. We pick up the phone, ship fast, and treat your product like our own.
BlueSteel exists to accelerate businesses by elevating the way they work, bringing their people, processes, and tools up to speed with the capabilities of today's technology.
BlueSteel envisions a future where intelligence is no longer unevenly distributed, and every business can operate with the clarity, speed, and freedom that modern technology makes possible.
By removing the burden of outdated systems and repetitive work, people can return their focus to the problems, relationships, and ideas that matter most.
The Team

Co-Founder

Co-Founder

Head of Solutions